The soul of the Al Jaidah Brothers corporate brand has been expressed down the ages through an exceptional set of qualities: consistency, professionalism, broad-mindedness and credibility. Add to these factors such as helping in the construction of national resources and the expertise of the five managers and you get a marque that is unique.

The seed behind Al Jaidah Brothers was sown in 2004 by the five Al Jaidah brothers who recognized an opportunity to create and market franchises and retail opportunities that were found to be lacking in the Qatari market.

The Group's focus is to create a single, strong entity that will benefit all the companies under their brand. In lockstep with this objective are the traditional values that have sustained and nourished the Jaidah brand.